Werner's son, Manfred, bought the business in 2002 and Manfred's daughter, Maddie, works there as well. She was instrumental in launching its business development center, where new employees learn about the company and the industry, customer service and communication skills.
Next on the agenda: Manfred Scharmach plans to add a certified collision repair shop. Meanwhile, Werner still enjoys visiting the dealerships on occasion. He and his son talk about larger strategies. "I use him as a sounding board," Manfred says.
This article appears in print in the December 2018 issue of Seattle Business Magazine.
Northwest MINI opened in 2002 and is part of the Scharmach Enterprises' family.
This store became the first standalone MINI dealership in the nation, supporting this exciting brand from the very beginning. Since then, NW MINI have become experts in customer service, while developing a very loyal MINI community - some MINI owners are on their 8th MINI along with multi-generation MINI families. Like all our enterprises, NW MINI looks for ways to give back to their local community - events, blood drives and especially donations towards veterans affairs.